Google Ads Dynamic Remarketing

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The Google AdWords Dynamic Remarketing extension allows you to target your ads at users who have interacted with your website before. With this extension, you can place your ads strategically, so that to increase your brand awareness.

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Before starting to use Google AdWords Remarketing, you should have configured Google Ads. 

With Google AdWords Remarketing, you can reach the users who have visited your website or made a purchase from you before. The extension enables showing your ads even when users have left your website and are browsing other resources. 

The main benefit of Google AdWords Remarketing is that it creates new opportunities to increase the conversion rate. With this technique, you are interacting with users who know about your service already - they have either browsed your web pages or purchased your goods. Google Ads Remarketing reminds them about their past experience prompting them to come back.

How does Google AdWords Remarketing work?

When you enable Google AdWords Remarketing, the extension adds a special piece of code that is also called a tag to your website. This tag adds users visiting your website to the target audiences that are set up for remarketing. 

For example, you can add visitors browsing your web store for headphones to a special target audience and then show them an ad of a special offer on headphones. Google AdWords Remarketing helps target users more precisely by showing them the ads for goods and services they are interested in.

Google AdWords Remarketing allows reaching users across a great number of websites that belong to the Google Display Network, including such popular services as YouTube and Gmail.

With remarketing, the correct conversion value is tracked and sent back to Google AdWords when the user is on the “Thank you” page after successfully placing an order.

Benefits of Google AdWords Remarketing

Remarketing is a valuable addition to your marketing campaign bringing multiple benefits:

  • Better-focused ads. Google AdWords Remarketing helps building more specific target audiences allowing to focus advertising at groups of users having certain common features.
  • Better-timed ads. With Google AdWords Remarketing, you can show your ads when users are browsing for products similar to what you offer.
  • Wide reach. Google AdWords Remarketing allows targeting users browsing thousands of websites that are members of the Google Display Network.
  • Higher conversion rate. By bringing users who are already motivated and interested in your services, you can increase the overall conversion rate.
  • Lower pay-per-click. Google AdWords Remarketing makes your ad clicks more effective resulting in lower advertising costs.

Account and Pricing

In order to use Google AdWords Remarketing, you need to have a Google Ads campaign set up. The pricing for Google AdWords Remarketing is calculated on the pay-per-click basis and can vary depending on your industry and the campaign configuration.


  • Multiple remarketing campaign options. With Google AdWords Remarketing, you can choose the campaign that is the most suitable for your business goals:
    • Standard remarketing - showing ads to users who visited your website before when they browse any of the websites from the Google Display Network
    • Dynamic remarketing - showing ads of products that users have viewed on your website
    • Remarketing lists for search ads - showing ads during follow-up searches that your visitors perform
    • Video remarketing - showing video ads to users who visited your YouTube channel or another video sharing resource
    • Customer list remarketing - showing ads to customers based on their contact information that you have collected.
  • Multiple target audience selection options. You can define your target audience using various criteria - the products they viewed, the time they spent on your website, the pages they visited, the checkout stages they completed, etc.
  • Option to exclude users who have converted while visiting your website. Google AdWords Remarketing allows either to exclude the converted users completely or to show them different ads to increase their brand awareness. This way, you can increase the effectiveness of your advertising campaigns.


Pronko Consulting offers ongoing support of the Google AdWords Remarketing extension including all version releases and bug fixes. For any additional information on the extension, contact us at

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