Google Analytics Enhanced E-commerce
The enhanced e-commerce extension enables the measurement of user interactions with products on e-commerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, and order placement.
A license entitles you to 1 year of updates and support from the date of purchase. But you can use this plugin as long as you wish. The license is for support and updates.
Enhanced Ecommerce Data Types and Actions
There are multiple types of e-commerce data supported by the extension: impression data, product data, promotion data, and action data.
Represents information about a product that has been viewed. It contains the following values:
Field Name Type Comments id text The product ID name text The name of the product list text The list or collection to which the product belongs brand text The brand associated with the product category text The category to which the product belongs variant text The variant of the product position integer The product's position in a list or collection price number The price of a product
Product data represents individual products that were viewed, added to the shopping cart, etc.
Represents information about an e-commerce related action that has taken place.
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