Google Analytics Enhanced E-commerce
- Magento Open Source 2.1.x - 2.3.x
- Magento Commerce 2.1.x - 2.3.x
- Magento Commerce Cloud 2.1.x - 2.3.x
The enhanced e-commerce extension enables the measurement of user interactions with products on e-commerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, and order placement.
A license entitles you to 1 year of updates and support from the date of purchase. But you can use this plugin as long as you wish. The license is for support and updates.
Enhanced Ecommerce Data Types and Actions
There are multiple types of e-commerce data supported by the extension: impression data, product data, promotion data, and action data.
Represents information about a product that has been viewed. It contains the following values:
|id||text||The product ID|
|name||text||The name of the product|
|list||text||The list or collection to which the product belongs|
|brand||text||The brand associated with the product|
|category||text||The category to which the product belongs|
|variant||text||The variant of the product|
|position||integer||The product's position in a list or collection|
|price||number||The price of a product|
Product data represents individual products that were viewed, added to the shopping cart, etc.
Represents information about an e-commerce related action that has taken place.