Magento 2 is an unrivaled e-commerce platform that most businesses are using to sell their products and services. Although it is powerful, highly customizable and flexible, it has a poor page load time. This is why you need performance tricks to help speed it up.
This is very important because:
- An average person has a shorter attention span than a goldfish. Because of this, 40% of users abandon a site that takes over three seconds to load.
- Shoppers abandon 70% of online shopping carts before purchase. Therefore, a 2-second delay during a sales transaction results in abandonment rates of up to 87%.
- If an e-commerce site is making $100,000 per day, a 1-second page delay might cost you $2.5 million in lost sales every year.
Sure, you wouldn’t want to lose sales or have numerous abandoned carts on your e-commerce website because you did not optimize the performance of your Magento store.
Not to worry, in this article, you will learn how to use 5 performance tricks to improve your Magento website.
Let’s get started.
1. Magento 2 performance tricks: Reduce server response time
Magento 2 Built-in cache functionality makes your Magento e-commerce website’s response time to be around 0.5s. However, it is not good enough because it does not meet the specifications of Google. If Google increased its page load time by 0.5 seconds, they will get 25% less few searches. In fact, about 875 million searches will be lost every day. This is the reason you need to increase your website load speed.
One way you can do that is reducing your server response time by using the full page cache through varnish.
You can set it up at the backend by clicking on stores - configuration - advanced - system - full page cache. Select varnish cache from the drop-down list. Varnish is a software that can help you increase the speed of your website.
2. Magento 2 Performance Tricks: Optimize the Images
One reason for a poor page loading speed is website images. They normally come in large sizes. Therefore it is important to optimize it by compressing the size before loading them on your website. For your product images, use JPEG format and for the website layout and logos, use PNG image file format.
Apart from file compression, you can use three tools to optimize your images. They are Command-line tools, PageSpeed Server Module, and Google PageSpeed Insights. You may not be able to handle this on your own, you need the services of a Magento Developer.
3. Magento 2 performance tricks: Turn on caching
Most Magento 2 slow loading speed is caused by not enabling caching on the website. When your cache is off, your Magento 2 e-commerce website will be slow. To fix this, navigate to the back-end menu system and click on Cache Management. The status column should be green afterward.
Most often than not, the cache can go off when your developer or in-house designer forgot to turn it on after carrying out a task. Therefore, if you noticed that your website is slow, ensure the cache is on.
4. Magento 2 performance tricks: Use a fast hosting platform
The hosting platform you use for your Magento e-commerce website is very important. You cannot expect to get the best from a cheap hosting platform. The best type of hosting that will help your e-commerce website is cloud hosting.
Use AWS (Amazon web services) or DigitalOcean. They both run on cloud hosting and offer a reliable, scalable, low -cost infrastructure in the cloud that can enhance the performance of your website.
5. Magento 2 performance tricks: Upgrade to the latest version
Magento versions change regularly. If you refuse to upgrade to the latest version, it can slow down the performance of your e-commerce store. Also, the latest version of Magento contains bug fixes and performance improvements. This is the reason you will also see Magento notifying you of updates available. It is not easy to upgrade a Magento store on your own. To make it easy for you, hire the services of a good Magento Developer.
6. Magento 2 performance tricks: Use CDN for static and media files
CDN (Content Delivery Network) is a web service you can use to host external resources such as static and media files like CSS/JS files, images, and fonts. CDN helps to run external files faster than you can do on your server. Magento supports CDN by default. All you need is to choose the CDN provider of your choices such as KeyCDN, MaxCDN, and CloudFront.
7. Magento 2 performance tricks: Disable unused features and extensions
Most often than not, you may have installed several extensions on your website, both the ones you are using and the redundant extensions. This can lead to your website having a poor performance.
For instance, you may have extensions you use on a seasonal basis. To improve the performance of your Magento website, disable such extensions. When you need them, all you need do is to reactivate them.
The same applies to unused features of your website, disable them to increase the performance of your website.
Above are 7 performance tricks you can do with Magento 2. You know what? Pronko Consulting offers a performance optimization service. Contact us if you need to optimize the performance of your Magento website or you need to upgrade your existing online store.