Four steps to assess the demand for a product or service

An ideal selling site, high-quality SEO optimization, and the most excellent advertising will not help if your offer is not attractive to users. In other words, the reason for the absence of buyers may be the mistake of choosing products with zero or negligible demand. Therefore, it is essential to ensure that the goods or services prepared for sale will find a sufficient number of consumers even before launching an Internet project.

Let's talk about assessing the demand for a product to form an offer that is profitable for business.

Request selection services

The query selection services used to form the semantic core also help determine if there is a demand for the product with which you plan to enter the market. They allow:

- increase the effectiveness of content,

- predict possible traffic growth,

- set goals in planning on objective indicators of the interest of users of search engines.

The analysis is based on how often users search for a particular product/service. In the course of studying the information, you can understand whether the selected product or service will be famous, how significant seasonality is, and how the interest of potential buyers changes.

It must be taken into account that not all request options may directly indicate consumer demand. Some key phrases are purely informational queries and should be excluded when assessing the situation.

Consider the popular online query selection tool from Google.


Google Keyword Planner

Keyword Planner is a free Google AdWords advertising tool. Helps to solve several problems:

Here, you can specify negative keywords, limit the region, and select a date range.


Competitor analysis

How to find out what products are in demand in your business niche? "Ask" the most successful competitors. Large and stable companies invest heavily in market research, and you can benefit from its results.

Hints and helpful information are located:

- on the site (products/services, range of products, famous models, etc.);

- in contextual advertising (products with what characteristics appear in advertisements);

- in the assortment features and USP (what is sold, what motivates the target audience to complete the transaction).

Focusing on the leaders of your niche, you can find out which products are most in demand by consumers.


Information from suppliers

Working with suppliers consists not only and not so much in choosing the most advantageous offer at first glance. It requires a constant, careful assessment of any changes in the range and prices, the analysis of supplies, and the establishment of mutually beneficial and trusting partnerships.


Studying price-lists

Regularly analyzing and comparing changes in prices and assortment, you can get helpful first-hand information. Manufacturers and intermediaries strive to monitor and respond to the market situation to stay afloat. And even if they are not ready to share their motives, the updated offer will tell you how the case in the niche is changing. Thus, a sharp unjustified price reduction may indicate a significant decline in demand, and an increase in production may show a growing interest on the part of buyers.

Analysis of deliveries and changes in cooperation Attention to even the slightest changes can tell a lot. Shipment delays are often the result of increased demand and the inability to produce as much as the market requires. And attempts to quickly get rid of a large batch of products may indicate problems in the implementation and attenuation of consumer interest.


Personal contacts

In the process of cooperation, it is essential to establish trusting and even friendly personal relationships with suppliers' employees. Such relationships often allow you to receive valuable, reliable information directly from the partner and quickly respond to fluctuations in market demand.



Demand determines supply, and if you promptly respond to the target audience's needs, the business will bring stable profits.

Assessing the interest of potential buyers does not always require financial investments. Free solutions calculate the demand for goods and services and predict the possible sales volume. It is recommended to combine various analysis tools so that the information is reliable and reflects reality as accurately as possible.

Regularly take some time to study statistics, competitor behavior, and data from suppliers to stay in the know and always offer site visitors what they need at the moment.