The Google Tag Manager extension for Magento 2 helps you run efficient and effective marketing campaigns and get the correct data you need to make winning decisions.
Google Tag Manager is TMS
In other words, it is a tag management system. This system allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Google Tag Manager is connected to Google Analytics
Different types of tags track various events. For example, a conversion tag can be associated with a click on an ad on your website to count the actual conversions and, as a result, to evaluate the effectiveness of the ad. Google Tag Manager sends the data collected from the tags to Google Analytics, where it is processed and analyzed.
Possibility to analyze your target audience
Google Tag Manager allows the monitoring of multiple types of user behavior, such as product clicks, product Impressions, product detail impressions, and adding or removing products from the cart. The data you gather with Google Tag Manager can be used to promote impressions and clicks and monitor and measure checkout processes.
Requires no coding skills
The great thing about Google Tag Manager is that it requires no coding skills to install and configure. To enable the tags, you do not need to modify the source code of your website - Google Tag Manager has an intuitive, user-friendly interface to manage tags. Via the Tag Manager web interface, you can choose the tags that relate to your business and configure them as necessary.
Helps to run effective marketing campaigns
Google Tag Manager extension for Magento 2 helps you to run efficient and effective marketing campaigns and get the right data you need to make winning decisions. Together with Google Analytics, it forms a complete marketing suite providing real-time data about your website and advertising performance.
Want to install Google Tag Manager on your website? Go to the link and set it up!