Pronko Consulting

Google Analytics 4 Ecommerce

Track every step of the buyer journey — from product impressions to purchase — in GA4.

Magento Open Source, Commerce & Cloud 2.3–2.4
  • Full GA4 Ecommerce event coverage
  • Category listing, PDP, cart, and checkout events
  • Order success and search result tracking
  • Configurable directly from Magento admin
  • Content Security Policy (CSP) compliant
  • Automated tests, Magento Coding Standards

Overview

The Google Analytics 4 Ecommerce extension connects your Magento 2 store to GA4’s Ecommerce reporting, sending structured events at every stage of the shopping journey. From the first product impression on a category page to the final order confirmation, every interaction is captured and available for analysis in your GA4 property.

Compatible with Magento 2.3–2.4 Open Source, Adobe Commerce, and Adobe Commerce Cloud.

Features

  • Category listing impressions — tracks which products appear in listing pages and how customers interact with them
  • Product click tracking — records clicks from listing pages to product detail pages
  • Product detail page views — fires a view_item event when a customer opens a product page
  • Add to cart — tracks when a product is added to the cart, including quantity and price
  • Remove from cart — captures cart removals for funnel analysis
  • Checkout initiation — fires when a customer begins the checkout process
  • Checkout shipping step — tracks progression through the shipping information step
  • Checkout billing and payment step — records the payment step interaction
  • Order success — sends a purchase event with full order data on the success page
  • Search tracking — tracks search queries and search results page views
  • Admin configuration — manage GA4 measurement ID and settings directly from Stores → Configuration

Use Case

GA4’s default Magento integration relies on basic pageview tracking and manual GTM configuration. This extension pushes structured Ecommerce events automatically, giving you accurate funnel data — where customers drop off, which categories drive revenue, and how promotions affect purchase rates — without custom GTM work.

Benefits

  • Accurate GA4 Ecommerce reports out of the box
  • Identify drop-off points across the full checkout funnel
  • Measure the revenue impact of product placement and promotions
  • Works with GA4 Explorations and standard Ecommerce reports
  • CSP-compliant — no browser console errors on strict-policy stores
  • Built to Magento Coding Standards with automated tests

Need a customization?

We build custom features, integrations, and modifications on top of our extensions. Tell us what you need and we'll get back to you within one business day.