Sweater Shop

The Challenge

The Sweater Shop is a family-run Irish knitwear retailer established in 1986, with outlets in Dublin, Kilkenny, and Galway. They operated two Magento 1 websites — one for domestic customers, one for international — and both were holding back the business. The platform was outdated, content and catalogue management was cumbersome, and the customer journey from landing page to checkout needed a complete overhaul.

Along with the platform limitations, the websites carried historic SEO issues from previous rebuilds and migrations — backlink problems and structural issues that were quietly damaging their organic visibility. They needed a partner who could handle not just the technical migration, but the full strategic rebuild.

Our Solution

We developed a detailed migration plan covering every new feature, improvement, and change required across both websites — signed off by The Sweater Shop before a single line of code was written.

The first priority was catalogue and data migration. We leveraged Magento 2's flexible catalogue management to build a customer-friendly, intuitive product experience with multiple filtering options, product images, and an effective search. We integrated Google Merchant Center to keep product information discoverable and accurate across Google's network, using a third-party Shopping Feed extension.

For customer trust and reviews, we built a custom Feefo extension — giving The Sweater Shop a flexible, brand-consistent review platform. Blog functionality was moved into the Magento admin to simplify day-to-day management and keep the brand experience consistent.

On the SEO side, we partnered with Wolfgang SEO Agency to resolve the historic backlink and structural issues from previous migrations. Site navigation and the sitemap were fully restructured based on keyword research and popular product recommendations, and we leveraged Magento 2's built-in SEO capabilities throughout.

Both websites went live in July 2025 — just 4 months after the project started.

Results

• ✓Conversions up 27.5%
• ✓Transactions up 34.5%
• ✓Average order value up 14.5%
• ✓Revenue up 34% in under 6 months
• ✓Page load time improved by almost 70%
• ✓Delivered in 4 months

Client Feedback

"Now we're 95% done with the project, Pronko Consulting hasn't let us down once. Every time he says he has something for us, he's produced. What stands out are their deliverables — we've had agencies in the past that talked a lot and didn't deliver. Pronko Consulting is the opposite."